The Professional Diploma in Search Marketing is a comprehensive 30-hour course crafted to equip professionals with the most up to date skills and knowledge needed to become a Search Marketing Specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
Master paid search and learn how to create and optimise your ads using Google Adwords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.
Your learning will be shaped by a series of video lectures delivered by Search Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.